![]() ![]() Reward make it satisfying make it unsatisfying James refers to this framework as Four laws of Behaviour Change which includes a simple set of rules -Ĭraving make it attractive make it unattractive He explains with the example 1) Cue: you walk into a dark room 2) Craving: you want to be able to see 3) Response: you flip the light switch 4) Reward: you satisfy your craving to see.įor making a habit, he transforms these four steps into a practical framework that can be used to design good habits or eliminate bad one’s. James explains the science of how habits work by dividing the process of building a habit into 4 simple steps: Cue, Craving, Response and Reward, where the first two belong to the Problem Phase and last two to the Solution Phase. ![]() He has taken great care in bringing this book together because it is ‘complete’ in many ways. ![]() The book begins with the author’s story about how he was hit by a baseball bat and how his life has turned upside down since then. I just can't get over this book until I share it with you all. ![]() It’s been a whole year since I last reviewed. Well well here we meet again in yet another review of a marvellous book that is just fitting for this millennial generation and so called ‘Modern era’. ![]()
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